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Table des matières

  • User experience: definition
  • Why should you care about user experience for your SEO?

Accueil/Blog/Français article

Français article

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Par Qreative

Français article intro



What do website visitors and Google robots have in common? In principle, they both value the user experience. Gone are the days when all you had to do to appear in the top results was stuff keywords into your web content. Today, the ergonomics of a site also influence its SEO. How do you do this? Find out in this article.

User experience: definition

User experience, or "UX" for "User eXperience" in English, is an expression used in marketing to describe the various elements that make it possible to improve the quality of the interaction experienced by a user on, among other things, a website. Your general impression, the ease with which you can use the site, or the fact that you can take advantage of a designer interface, are all elements that contribute to a positive user experience. In a way, it's online customer satisfaction.

Why should you care about user experience for your SEO?

Google is constantly looking for new ways to present users with content that is not only the most relevant to their queries, but also the most enjoyable. Why the most enjoyable? Because the search engine has found that web users prefer to surf on a website that is user-friendly and well-designed. This is a criterion that needs to be taken into account if you want to rank in the top results and drive traffic to your site.

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